Driving Growth through Innovation and Choice

Championing the retailers and digital services who connect music, video and games creators with UK fans

ERA, the digital entertainment and retail association, is a UK trade organisation formed specifically to act as a forum for the physical and digital retail and wholesale sectors of the music, video and videogames industries.

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July 10, 2026
Yesterday, ERA launched a Manifesto for Cultural High Streets at Creative UK’s Westminster Summer Reception, held at the Churchill Room at the House of Commons, by Jo Platt MP.
July 9, 2026
Protect Cultural Business Support High Street Culture

WHAT WE STAND FOR

Championing the retailers and digital services who connect music, video and games creators with UK fans

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