FOCALDATA TO POWER ERA’S INDUSTRY-STANDARD ENTERTAINMENT TRACKING STUDY

Digital entertainment and retail association ERA is delighted to announce it has appointed AI-powered research agency Focaldata, named one of the UK’s fastest growing research companies, to compile its benchmark consumer tracking study.

Using its proprietary AI technology, Focaldata will conduct the twice-yearly study into the entertainment preferences and behaviour of 2,000 UK consumers on behalf of ERA.

The ERA tracking study, now in its 12^th year, has become the definitive source of insight into changing consumer entertainment consumption behavior with millions of data points on consumer interactions with music, video and games.

ERA conducts the study on behalf of its members who include Spotify, YouTube, Soundcloud, Amazon, Sky, Deezer and Virgin Media, together with physical retailers including HMV, Game and hundreds of independent record shops.

Focaldata clients include the FA, PWC, the Cabinet Office, Virgin Media O2, Which and Money Supermarket.

Focaldata’s Head of Research, George Pinder said, “The bank of knowledge ERA has developed about how music, video and games fans interact with the entertainment they love is truly impressive with applications right across the entertainment ecosystem. We are delighted to have the opportunity to apply Focaldata solutions to this incredible resource.”

ERA CEO Kim Bayley said, “Over the past 10 years the ERA consumer tracking study has charted the rise of music streaming and vinyl, video-on-demand and new gaming platforms. We are proud that it has become such a reference source for so many of entertainment’s most successful companies. I am confident that with the power of Focaldata’s unique technology and analytical tools, we will create even more value for our members.”