New games consoles to provide £1.2bn boost for retailers
Sony and Microsoft go head-to-head at ERA AGM
The head-to-head launches of the next generation Xbox One
and PS4 gaming consoles in November are set to provide a £1.2bn
bonanza for entertainment retailers, according to research
commissioned by the Entertainment Retailers Association (ERA). The
total could even exceed £3bn.
ERA Director General Kim Bayley, "The drama and excitement
generated by PS4 and Xbox One look set to produce the sales boost
retailers have been crying out for."
The gaming sector is expected to be so buoyed by the
hotly-anticipated launches that games could outsell the music and
video sectors combined in the four weeks leading up to Christmas,
says ERA (research details below).
The news comes as ERA prepares to host presentations from
both Microsoft and Sony at its Annual General Meeting this coming
Wednesday 18 September.
"This is a last minute opportunity for Microsoft and Sony
to eyeball their most important retail customers just weeks before
battle commences," says Bayley.
The ERA AGM takes place at the offices of the BPI in
London this coming Wednesday September 18. Key sessions
- Ian Vinten (Sony) and Jonathan Grimes (Microsoft) on the
launches of PS4 and Xbox One;
- Lavinia Carey (British Video Association) and Geoff
Taylor (BPI) on what video and music have to offer to compete with
- Top lawyer Gregor Pryor on how digital services can cut
through the licensing jungle;
- Exclusive insights from ERA's new quarterly research
tracking study on device ownership and entertainment
- Updates from the front-line of the entertainment
industry's fight against piracy with contributions from the
Industry Trust for IP Awareness, the BPI Anti-Piracy Unit and the
Alliance for Intellectual Property.
About ERA's research
ERA's research on the prospects for Xbox One and PS4 is
based on a survey of 2,068 adults conducted by Fly Research in the
week commencing August 12 2013. It suggests the potential for 3.1m
of the consoles, worth £1.2bn, to be sold around the launch
Around 2.7% of the people surveyed said they would
"definitely" be buying the Xbox One. Scaled up to the UK's 49m
adult population as a whole, that equates to 1.3m units and £560m
at the expected retail price. Around 3.7% of the population said
they would definitely be buying the PS4. This equates to 1.8m units
In both cases, sales could be much higher if those who
said they are "likely" to buy the new consoles are included. Some
7% of the population says they are "definitely or likely to" buy
the Xbox One. 10% say they are "definitely or likely to" buy the
In the unlikely event all of these people did decide to
buy immediately and the manufacturers were able to meet demand,
sales could reach £3.1bn.