7 Digital 7digital announced it has raised $10 million from “strategic technology investors” at an event in London on 18 October. The investment will enable 7digital to add more streaming, radio and scan-and-match services and to expand services in North America and Europe.

7digital announced it has raised $10 million from "strategic
technology investors" at an event in London on 18 October. The investment will
enable 7digital to add more streaming, radio and scan-and-match services and to
expand services in North America and Europe.

7Digital CEO and co-founder Ben Drury, who is also Deputy Chairman
of ERA, explained "Consumers don't want MP3s or streams or downloads - they
want music."

"When you're competing in the land of giants with Apple,
Google and Amazon, it pays to be friendly. We want to work with everyone.

"We believe in open platforms - we're not tied to any
particular technology or format."

The nine-year-old company was half-owned by entertainment
retailer HMV, who acquired 50 percent of the outfit in 2009. This move see's
HMV's stake diluted below 50 percent.  Drury said HMV is remaining aboard
and ties between the companies are strengthening with the HMV Digital store
becoming a 7digital co-branded site

7digital also announced deals to power music services on RIM's
new generation of BlackBerry devices and on Microsoft's Windows 8.

ENDS