ERA Manifesto

Shaping the Future of Entertainment

Political parties, Pressure groups and charities have long published manifestos. Until now, the UK's entertainment retailers and digital entertainment services have done without.

So does entertainment retailing need a manifesto, a statement of principles, a vision for the future?

We believe so. Music, video and games is a significant business, not just economically where sales are currently in excess of £5.6bn a year, but also culturally.

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