The Entertainment Retailers Association is a UK trade organisation formed specifically to act as a forum for the physical and digital retail and wholesale sectors of the music, video and videogames industries.
ERA works closely with the supplier organisations such as the
BPI, the BVA and UKIE in areas of relevant to entertainment
retail. ERA also participates in a number of related bodies
such as the VSC, BBFC, The Industry Trust and the Alliance for
ERA also exists to communicate and negotiate with government
departments and local authorities on behalf of its members, to
monitor legislation affecting its members and to oppose any
legislation which might be contrary to member's interests.
ERA's aims are to ensure the highest standards of retail and
wholesale in the industry, and to encourage and provide formal and
informal contact between members, the public and the
ERA's business is conducted via a Board of 20 elected from the